Business Intelligence and Analytics is a discipline that uses digital tools and strategies to analyse business data. The gathered information is used to improve business operations, make future predictions and adapt strategies to fit observed trends.

Some of the subfields within Business Intelligence and Analytics include Statistics, Information Management, Data Analytics, Risk Management, Analytics and Modelling, and Digital Innovation.

During courses, you will discover business intelligence tools and applications used to collect and interpret data from various sources. You’ll be working with data warehouses, creating reports, analysing data, and understanding how you can use them to make better business decisions.

With the help of Business Intelligence & Analytics, you can evaluate business goals and customer behaviour in order to address issues such as poor performance management or loss of clients. Students learn how to combine and make use of Statistics, Data Science, and Computer Engineering, while also developing analytical, problem-solving, and mathematical skills. You will also discover how to efficiently communicate technical or statistical information to people who aren’t experts in these fields.